Mark Zuckerberg's Meta Pitches User Consent For Targeted Ads To EU Regulators
Portfolio Pulse from Rounak Jain
Meta Platforms Inc. (NASDAQ:META) has proposed to European Union regulators that it will ask users if they want to see targeted advertisements or not and accordingly tailor its data collection. This comes after Meta has faced regulatory scrutiny and fines over its data collection and privacy policies. The inability to deliver targeted ads in Europe could impact Meta's revenue, as advertisement revenue accounts for 97.5% of Meta’s total revenue in 2022, at $113.64 billion.
August 01, 2023 | 3:28 pm
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Meta's proposal to EU regulators about user consent for targeted ads could impact its ad revenue, which is a significant part of its total revenue.
Meta's proposal to EU regulators about user consent for targeted ads comes after the company has faced regulatory scrutiny and fines over its data collection and privacy policies. If the proposal is accepted and users opt out of targeted ads, this could lead to a decrease in Meta's ad revenue, which accounts for 97.5% of its total revenue in 2022. This could potentially negatively impact Meta's stock price in the short term.
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