Cannabis Conscious Consumers 'Have To Vote With Their Dollars,' Says Marijuana Matters Founder
Portfolio Pulse from Joana Scopel
Marijuana Matters (M2) founder Khadijah Tribble emphasized the role of consumers in promoting sustainability and ethical, social, and governance (ESG) practices in the cannabis industry during the Benzinga Cannabis Capital Conference. Tribble, who also served as vice president of corporate social responsibility at Curaleaf Holdings Inc (OTCQX:CURLF), stated that consumers can influence the industry by supporting brands that prioritize sustainability and ESG standards.

July 31, 2023 | 10:27 pm
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The statement by Khadijah Tribble, a former executive at Curaleaf Holdings, emphasizes the importance of sustainability and ESG practices in the cannabis industry. This could potentially influence consumer and investor perception towards companies like Curaleaf that prioritize these practices.
The news does not directly impact Curaleaf's financials or operations. However, it highlights the growing importance of sustainability and ESG practices in the cannabis industry. As a former executive of Curaleaf, Tribble's statements could potentially influence consumer and investor perception towards companies like Curaleaf that prioritize these practices. This could have indirect effects on the company's reputation and stock performance in the future.
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