DoubleVerify Agrees To Acquire Scibids Technology SAS In Cash And Stock Transaction Valued At $125M, With Additional Potential Consideration Based On Certain Performance Metrics
Portfolio Pulse from Benzinga Newsdesk
DoubleVerify has agreed to acquire Scibids Technology SAS in a cash and stock transaction valued at $125M. The deal, which is expected to close in the third quarter, includes additional potential consideration based on certain performance metrics. Scibids is known for building AI that automates and optimizes an advertiser's programmatic buying of digital ad campaigns.
July 31, 2023 | 9:16 pm
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DoubleVerify's acquisition of Scibids Technology could enhance its ad tech capabilities, potentially driving future growth.
The acquisition of Scibids Technology, a company known for its AI that optimizes ad buying, could significantly enhance DoubleVerify's capabilities in the ad tech sector. This could potentially drive future growth for the company, making this news highly relevant and important for DV investors.
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