Zefr + Meta Expand AI-Powered Brand Suitability Measurement To The Instagram Feed, Additional Languages
Portfolio Pulse from Happy Mohamed
Zefr has expanded its AI-powered brand suitability verification solution for Instagram Feed, providing marketers with more transparency into their Meta campaigns. The solution measures GARM brand safety and suitability across Instagram and Facebook Feed placements. The verification solution will now be available in more global territories, supporting advertisers in English, Spanish, French, Arabic, Chinese and Portuguese speaking countries. Advertisers will have full access to their Instagram Feed measurement via their Atrium dashboard, which provides full transparency across platforms including Meta, TikTok and YouTube.
July 31, 2023 | 2:05 pm
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The expansion of Zefr's AI-powered brand suitability verification solution for Instagram Feed could potentially increase the transparency and effectiveness of Meta's advertising campaigns, potentially attracting more advertisers and increasing ad revenues.
The expansion of Zefr's solution could make Meta's advertising campaigns on Instagram and Facebook more attractive to advertisers by providing more transparency and control over brand safety and suitability. This could potentially attract more advertisers to Meta's platforms, increasing ad revenues.
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