Blackbaud Invests In Generative AI Startup For Social Impact
Portfolio Pulse from Happy Mohamed
Blackbaud (NASDAQ:BLKB), a software provider for social impact, has announced a strategic investment in Momentum, an AI-focused partner. This investment is part of Blackbaud's Intelligence for Good strategy, aiming to increase the availability of AI-enabled partner solutions. Momentum's integration with Blackbaud Raiser's Edge NXT allows Blackbaud customers to optimize their fundraising and stewardship processes. Customers using Momentum have seen a 400% increase in personalized touchpoints and an average of $60,000 per month in increased donations.
July 31, 2023 | 2:03 pm
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Blackbaud's investment in Momentum, an AI-focused partner, is expected to enhance its product offerings and increase customer satisfaction. The integration has already led to significant increases in personalized touchpoints and donations for customers.
Blackbaud's strategic investment in Momentum is a positive move as it aligns with their Intelligence for Good strategy. The integration of Momentum's AI capabilities into Blackbaud's solutions has already shown promising results, with a significant increase in personalized touchpoints and donations. This could potentially lead to increased customer satisfaction and loyalty, which could positively impact Blackbaud's stock price in the short term.
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