McDonald's Launches New Restaurant Concept: Why The Timing Could Be Perfect For Aliens
Portfolio Pulse from Chris Katje
McDonald's Corporation (MCD) has announced a new restaurant concept, CosMc's, based on a character from the company's past advertising campaigns. The announcement came as the company reported Q2 financial results that beat analyst estimates, with sales of $6.5 billion, up 14% YoY. The new restaurant concept will be tested in a limited geography from early 2024. The move follows the successful revival of the Grimace character, which contributed to strong Q2 sales growth.
July 28, 2023 | 7:01 pm
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NEUTRAL IMPACT
McDonald's previously owned stakes in several restaurant companies, including Chipotle Mexican Grill, but sold them off by 2008.
Although McDonald's previously owned stakes in Chipotle, it sold them off over a decade ago, so the impact of McDonald's new restaurant concept on Chipotle's stock is likely to be negligible.
CONFIDENCE 90
IMPORTANCE 10
RELEVANCE 10
NEUTRAL IMPACT
Nintendo's 1992 video game, 'M.C. Kids', featured the CosMc character, which McDonald's is reviving for a new restaurant concept.
While the CosMc character featured in a Nintendo game, the impact of McDonald's new restaurant concept on Nintendo's stock is likely to be minimal.
CONFIDENCE 80
IMPORTANCE 20
RELEVANCE 20
POSITIVE IMPACT
McDonald's plans to test a new restaurant concept, CosMc's, from 2024. This follows strong Q2 results, with sales up 14% YoY.
The announcement of a new restaurant concept, combined with strong Q2 results, could boost investor confidence in McDonald's, potentially driving the stock price up in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100