Smart for Life Announces Greens First Product Line Now Available On Kroger's Vitacost.com
Portfolio Pulse from Happy Mohamed
Smart for Life, Inc. (NASDAQ:SMFL) has announced that its subsidiary Ceautamed Worldwide LLC has expanded its distribution with Vitacost.com, a subsidiary of The Kroger Co. (NYSE:KR). Vitacost.com will distribute the company's proprietary Greens First products on its online platform. The move is part of Smart for Life's strategy to accelerate its omnichannel sales distribution.

July 28, 2023 | 1:15 pm
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POSITIVE IMPACT
The Kroger Co.'s subsidiary Vitacost.com's partnership with Smart for Life could potentially increase its product offerings and customer base.
The partnership with Smart for Life could potentially increase Vitacost.com's product offerings and attract more customers, which could in turn boost its sales and revenue. This is particularly relevant as Vitacost.com is a leading online retailer of health and wellness products.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
Smart for Life's expansion of distribution with Vitacost.com could potentially boost its sales and revenue.
The expansion of distribution with Vitacost.com, a leading online retailer of health and wellness products, could potentially increase Smart for Life's sales and revenue. This is particularly relevant as the company is focusing on accelerating its omnichannel sales distribution strategy.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100