Twitter Rival Threads Struggles To Keep Users Hooked, But Is Zuckerberg Using It Himself?
Portfolio Pulse from Ananya Gairola
Meta Platforms Inc. (NASDAQ:META) is facing user retention issues with its app Threads, despite attracting over 100 million sign-ups. CEO Mark Zuckerberg acknowledged the challenge during an internal company town hall, stating that while user retention was better than expected, it was far from perfect. The company is focusing on implementing “retention-driving hooks” to entice users back to the app, including integrating Threads with Instagram. However, Zuckerberg and Instagram head Adam Mosseri have not been actively posting on the Threads app, raising questions about Meta’s confidence in the platform.
July 28, 2023 | 11:51 am
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Meta Platforms Inc. is facing user retention issues with its app Threads, which could potentially impact the company's user base and revenue. The lack of active posting by CEO Mark Zuckerberg and Instagram head Adam Mosseri raises questions about the company's confidence in the platform.
The news about user retention issues with Meta's Threads app is directly related to the company's performance. If the company fails to retain users, it could potentially impact its user base and revenue. The lack of active posting by Zuckerberg and Mosseri on the app could be seen as a lack of confidence in the platform, which could further impact the company's stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100