Apple's App Store Just Got A Whole Lot Tougher On Developers In Push To Boost Privacy
Portfolio Pulse from Sudhanshu Singh
Apple Inc. (NASDAQ:AAPL) is tightening its privacy measures on the App Store, requiring developers to provide justifications for using certain Apple APIs that could contribute to device fingerprinting. Developers will start receiving emails from Fall 2023 if they upload an app to App Store Connect that uses a 'required reason API' without adequately describing the purpose in its privacy manifest file. By Spring 2024, App Store Connect will no longer accept apps that fail to comply with this requirement. This move is part of Apple's push towards user privacy and data protection.
July 28, 2023 | 11:07 am
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NEUTRAL IMPACT
Apple's new privacy measures could impact developers' ability to use certain APIs, potentially affecting the functionality of some apps. This could lead to a decrease in the number of apps available on the App Store, but may also increase user trust in Apple's commitment to privacy.
While the new measures could potentially limit the functionality of some apps, they are likely to increase user trust in Apple's commitment to privacy. This could have a neutral impact on Apple's stock in the short term, as the potential decrease in the number of apps could be offset by increased user trust.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100