McDonald's Sales Skyrocket Thanks To Viral TikTokers Faking Brutal Deaths
Portfolio Pulse from Benzinga Neuro
A TikTok trend involving McDonald's Grimace dessert shake has led to a 10% increase in McDonald's second-quarter sales in the U.S. and nearly 12% globally. The trend, which involves TikTokers pretending to suffer gruesome fake deaths after sipping the shake, has garnered 2.9 billion views on TikTok. McDonald's CEO, Chris Kempczinski, praised the company's ability to create cultural conversations and develop industry-leading innovations.
July 28, 2023 | 10:53 am
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
McDonald's has seen a significant increase in sales due to a viral TikTok trend involving its Grimace dessert shake. This unexpected marketing boost has led to a 10% increase in Q2 sales in the U.S. and nearly 12% globally.
The viral TikTok trend has significantly increased visibility and interest in McDonald's Grimace dessert shake, leading to increased sales. This unexpected marketing success has had a direct positive impact on the company's Q2 sales.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100