Ford's BlueCruise Surpasses 1.4 Million Hands-Free Driving Hours, Jim Farley Sets Ambitious Vision
Portfolio Pulse from Anan Ashraf
Ford Motor Co announced that its BlueCruise driving assist feature has enabled 1.4 million hands-free driving hours across North America, a 44% increase in three months. The company now has 225,000 vehicles equipped with the software. The software also hit its 100 millionth-mile of hands-free driving this month. BlueCruise allows users to remove their hands from the steering wheel in certain pre-mapped motorways. The feature is available on select trims of the Mustang Mach-E SUV, the F-150 truck, the F-150 Lightning truck, and the Expedition SUV.
July 28, 2023 | 3:01 am
News sentiment analysis
Sort by:
Ascending
NEGATIVE IMPACT
Tesla's Autopilot and full self-driving capabilities are currently intended for use by a driver who has their hands on the wheel, unlike Ford's BlueCruise.
The news highlights the difference between Ford's BlueCruise and Tesla's Autopilot and full self-driving capabilities. This could potentially impact Tesla's competitive position in the autonomous vehicle market, negatively affecting its stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Ford's BlueCruise driving assist feature has seen significant usage, indicating positive reception and potential for increased sales.
The significant usage of Ford's BlueCruise feature indicates a positive reception among consumers. This could potentially lead to increased sales of Ford vehicles equipped with this feature, positively impacting the company's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100