Kodak Signs Global Licensing Deal With Essilorluxottica
Portfolio Pulse from Lekha Gupta
Eastman Kodak Co (KODK) has signed a perpetual, global brand licensing deal with Essilorluxottica (ESLOF, ESLOY). The deal, effective from January 1, 2024, grants EssilorLuxottica exclusive rights to use the Kodak registered trademarks for its products and services. The financial terms of the deal were not disclosed. Following the news, KODK shares rose by 2.22%.
July 27, 2023 | 6:09 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Essilorluxottica's new licensing deal with Kodak grants it exclusive rights to use Kodak's trademarks, potentially expanding its product range and boosting its brand image.
The licensing deal with Kodak is a positive development for Essilorluxottica, as it grants the company exclusive rights to use Kodak's trademarks. This could potentially expand its product range and boost its brand image.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Essilorluxottica's new licensing deal with Kodak grants it exclusive rights to use Kodak's trademarks, potentially expanding its product range and boosting its brand image.
The licensing deal with Kodak is a positive development for Essilorluxottica, as it grants the company exclusive rights to use Kodak's trademarks. This could potentially expand its product range and boost its brand image.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Kodak's new licensing deal with Essilorluxottica could potentially boost its brand development and revenue in the long term. The news has already positively impacted the stock price.
The licensing deal with Essilorluxottica is a positive development for Kodak, as it could potentially boost its brand development and revenue in the long term. The immediate positive impact on the stock price indicates market optimism about the deal.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100