WWE & C4 Expand Partnership And Launch First-Ever Product Collaboration
Portfolio Pulse from Happy Mohamed
WWE (NYSE:WWE) and Nutrabolt, owner of the C4 brand, have expanded their partnership with the launch of their first co-branded product collaboration. The WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink will be available exclusively at GNC ahead of WWE SummerSlam in Detroit. The collaboration is expected to unlock more value for the WWE Universe due to the strong overlap between the audiences of both brands.
July 27, 2023 | 1:08 pm
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POSITIVE IMPACT
The launch of WWE-inspired C4 products could potentially increase WWE's brand visibility and revenue, especially if the products are well-received by the market.
The launch of co-branded products with Nutrabolt could increase WWE's brand visibility and potentially drive revenue growth. The success of these products, however, will depend on their reception in the market.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100