Omnicom Expands Connected Commerce And Retail Media Footprint With Acquisition Of Brazilian-Based Agencies Outpromo And Global Shopper; No Financial Terms Disclosec
Portfolio Pulse from Happy Mohamed
Omnicom Media Group, a division of Omnicom (NYSE:OMC), has acquired Brazilian agencies Outpromo and Global Shopper. The acquisitions will help Omnicom establish a dedicated e-commerce and retail media performance agency in Brazil. Outpromo and Global Shopper offer services in retail e-marketing, e-commerce, social commerce, and retail media. The acquisition is expected to close in the third quarter, subject to regulatory approval.

July 27, 2023 | 12:12 pm
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Omnicom's acquisition of Outpromo and Global Shopper could strengthen its position in the Brazilian e-commerce and retail media market.
The acquisition of Outpromo and Global Shopper by Omnicom could potentially enhance its services in the e-commerce and retail media sectors, which could lead to increased revenues and market share in Brazil. This could have a positive impact on Omnicom's stock price.
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