Elon Musk's Fan-Following Dwindles, But Early Tesla Model 3 Owners Remain Loyal, Survey Finds
Portfolio Pulse from Benzinga Neuro
A recent survey conducted by Bloomberg indicates a shift in perception of Tesla's CEO, Elon Musk, among the earliest owners of Tesla's Model 3. While the car continues to receive high praise, Musk's approval ratings have significantly dropped, with some respondents citing Musk as the reason for switching to another brand. Despite the criticism towards Musk, Model 3 owners remain overwhelmingly satisfied with their vehicles, with 96% of them considering electric options for their next vehicle purchase.
July 27, 2023 | 11:49 am
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Despite a drop in CEO Elon Musk's approval ratings, Tesla's Model 3 continues to be highly praised by its owners, which could maintain the company's strong position in the electric vehicle market.
The survey indicates a shift in perception of Elon Musk, which could potentially impact the brand's image. However, the continued high praise for the Model 3 and the strong loyalty of its owners could help sustain Tesla's market position in the short term. The fact that 96% of Model 3 owners are considering electric options for their next vehicle purchase also bodes well for Tesla's future sales.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100