iPhone 15 Pro's Action Button Further Hinted At In Latest iOS 17 Beta Update
Portfolio Pulse from Rounak Jain
The upcoming iPhone 15 Pro from Apple Inc. (NASDAQ:AAPL) is rumored to feature a programmable Action Button, replacing the mute/silent switch. The iOS 17 Beta 4 update has revealed that the Action Button will support nine actions, including flashlight toggle, silent mode toggle, focus mode toggle, camera, translate, voice memos, magnifier, shortcuts, and accessibility. The iPhone 15 Pro and iPhone Pro Max are also rumored to see a $100 price hike.

July 27, 2023 | 8:46 am
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POSITIVE IMPACT
The introduction of the Action Button in the iPhone 15 Pro could enhance user experience and potentially drive sales, positively impacting Apple's stock. However, the rumored price hike could deter some consumers.
The introduction of the Action Button could make the iPhone 15 Pro more appealing to consumers, potentially driving sales and positively impacting Apple's stock. However, the rumored $100 price hike for the iPhone 15 Pro and iPhone Pro Max could deter some consumers, potentially limiting sales growth.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100