Apple's iPhone 15 Pro Max May Hit Your Wallet Hard With $1,299 Price Tag
Portfolio Pulse from Ananya Gairola
Apple Inc.'s upcoming iPhone 15 Pro Max is expected to have a significantly higher price tag, potentially reaching up to $1,299, according to Barclays analyst Tim Long. The price increase is attributed to superior features such as an advanced Telephoto lens with periscope technology, space-grade titanium, and stacked battery technology. The Pro Max iPhones have not seen a price hike since they were first introduced in 2018.
July 27, 2023 | 6:03 am
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NEUTRAL IMPACT
Apple's upcoming iPhone 15 Pro Max is expected to be more expensive than its predecessors, which could impact the company's sales and revenue. The price increase is attributed to superior features.
The news of a potential price increase for the iPhone 15 Pro Max could have a neutral impact on Apple's stock in the short term. While the higher price could lead to increased revenue per unit sold, it could also potentially deter some customers, leading to lower sales volumes. The net effect on Apple's revenue and profitability, and therefore its stock price, is uncertain.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100