Bud Light's Fall Continues With Fourth-Place Ranking, While Rivals Constellation, Molson Coors Hit 52-Week Highs
Portfolio Pulse from Chris Katje
Bud Light, owned by Anheuser-Busch InBev (BUD), has seen a significant drop in sales and market share due to controversies and boycotts. The brand has fallen to fourth place in retail rankings, with a 7.3% market share, and has seen a year-over-year sales drop of 26.1%. Meanwhile, rivals Constellation Brands (STZ) and Molson Coors (TAP) have seen their shares hit 52-week highs. Diageo PLC (DEO), owner of Guinness, is also mentioned as a potential competitor.

July 26, 2023 | 11:19 pm
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NEGATIVE IMPACT
Anheuser-Busch InBev's Bud Light brand has seen a significant drop in sales and market share, which has put pressure on the company's shares.
The controversies and boycotts surrounding Bud Light have led to a significant drop in sales and market share, which has negatively impacted Anheuser-Busch InBev's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Diageo PLC, owner of Guinness, is mentioned as a potential competitor to Bud Light.
While Diageo PLC's Guinness is mentioned as a potential competitor to Bud Light, it's unclear from the article how this will impact the company's stock price.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Constellation Brands, owner of Modelo, has seen its shares hit a 52-week high as it took the crown of top-selling U.S. beer by retail sales.
As Bud Light's sales and market share have dropped, Constellation Brands' Modelo has taken the top spot in U.S. beer retail sales, which has positively impacted the company's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Molson Coors, owner of Coors Light and Miller Lite, has seen its shares hit a 52-week high as its brands have gained market share.
As Bud Light's sales and market share have dropped, Molson Coors' brands have gained market share, which has positively impacted the company's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80