Musk's 'Unprecedented' Rebrand Of Twitter To X Could Cost $100M: Expert Labels It The 'Trademark Story Of The Year'
Portfolio Pulse from Chris Katje
Elon Musk's rebranding of Twitter to 'X' could face legal challenges due to existing trademarks held by other companies, including Meta Platforms and Microsoft. Trademark attorney Josh Gerben estimates that the company could spend over $100 million in legal fees and settlement costs. Meta Platforms and Microsoft Corporation are among the companies that have intellectual property rights over the letter X. The X stock symbol belongs to United States Steel Corporation.
July 27, 2023 | 12:58 pm
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NEUTRAL IMPACT
Meta Platforms holds a trademark for an 'X' logo, which could lead to a legal dispute with Twitter over its rebranding.
Meta Platforms holds a trademark for an 'X' logo. If Twitter's rebranding infringes on this trademark, it could lead to a legal dispute between the two companies.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Microsoft holds a trademark for 'X' related to its Xbox platform, which could lead to a legal dispute with Twitter over its rebranding.
Microsoft holds a trademark for 'X' related to its Xbox platform. If Twitter's rebranding infringes on this trademark, it could lead to a legal dispute between the two companies.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
Twitter's rebranding to 'X' could lead to legal challenges and significant costs, potentially affecting the company's financial performance.
The rebranding could lead to legal challenges from companies that already hold trademarks for 'X', including Meta Platforms and Microsoft. This could result in significant legal fees and settlement costs for Twitter, potentially affecting its financial performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100