The U.S. Securities and Exchange Commission (SEC) is planning to impose stricter controls on retail brokerages like Robinhood Markets Inc. (NASDAQ:HOOD) to protect customers from the potential misuse of advanced analytics. The SEC aims to hold algorithms predicting or influencing investors' behavior to the same standards as investment advice. The new regulations are a response to the meme-stock frenzy of 2021. Robinhood has responded by stating that it presents complex information in ways customers find useful, not as a recommendation. The SEC has also voted to implement a rule requiring public companies to disclose significant cybersecurity breaches to their investors within four business days.