Rivian Drives Fashion Forward With New Apparel Line Inspired By Its EV Trucks
Portfolio Pulse from Anan Ashraf
Rivian Automotive Inc (NASDAQ:RIVN) has launched a new apparel collection, In Case of Adventure, in collaboration with New York-based designer Greg Jackson. The collection includes a variety of items for both men and women, with prices ranging from $40 to $225. The gear shop also offers other products such as pet products, all-weather floor mats, a portable charger, a three-person tent, an off-road recovery kit, and a ski mount.
July 26, 2023 | 7:42 am
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NEUTRAL IMPACT
Rivian's new apparel line could potentially increase its revenue and brand visibility. However, the impact on the stock price is uncertain as it depends on the market's reaction to this new venture.
Rivian's new apparel line represents a diversification of its product offerings, which could potentially increase its revenue. However, the impact on the stock price is uncertain as it depends on how the market perceives this new venture. If the market views it positively, it could lead to an increase in the stock price. Conversely, if the market views it negatively, it could lead to a decrease in the stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 100