Disney's India Arm Hopes To Rake In Millions From Lucrative Cricket Commercials
Portfolio Pulse from Arpit Nayak
Disney's India arm, Disney-Star, is planning to generate significant revenue from cricket commercials through its Star Sports channel and Disney+ Hotstar streaming platform. The company is seeking high fees from advertisers for the upcoming Asia Cup and ICC Cricket World Cup. This comes as Disney is reportedly considering different strategies for its Star India business, including potential partnerships or a sale, following a loss in subscribers after failing to secure streaming rights for the Indian Premier League.
July 26, 2023 | 5:31 am
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Disney's India arm is seeking high advertising fees for upcoming cricket events, potentially boosting revenues. However, the company is also considering different strategies for its struggling Star India business, which could impact its overall performance.
Disney's plan to generate significant revenue from cricket commercials could positively impact its short-term revenues. However, the company's struggles with its Star India business, including a loss in subscribers after failing to secure streaming rights for the Indian Premier League, could negatively impact its overall performance. The net effect on the stock price is uncertain, hence the neutral score.
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