Pizza Scented Xbox Controllers Are A Thing Now Thanks To A 'Teenage Mutant Ninja Turtles' Limited Edition
Portfolio Pulse from Franca Quarneti
Paramount Global (NASDAQ:PARA) and Microsoft Corporation (NASDAQ:MSFT) have collaborated to launch a promotional offer of Ninja Turtle-themed Xbox Wireless Controllers that smell like pizza. The controllers are being launched ahead of the release of the Paramount Pictures movie 'Teenage Mutant Ninja Turtles: Mutant Mayhem' in August. Fans can win these controllers by participating in a giveaway on Twitter.

July 25, 2023 | 7:45 pm
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POSITIVE IMPACT
Microsoft's collaboration with Paramount for the promotional offer of Ninja Turtle-themed Xbox controllers could potentially boost the visibility and sales of Xbox products.
The unique promotional offer could attract more customers to Xbox products, potentially leading to increased sales. The collaboration also enhances Microsoft's visibility in the gaming market.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Paramount's collaboration with Microsoft for the promotional offer of Ninja Turtle-themed Xbox controllers could potentially increase the visibility and anticipation for the upcoming TMNT movie.
The unique promotional offer could attract more attention to the upcoming TMNT movie, potentially leading to increased anticipation and viewership. The collaboration also enhances Paramount's visibility in the movie industry.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70