The news directly pertains to Southern States (NASDAQ:SSBK) as the price target has been raised by Keefe, Bruyette & Woods. This could potentially lead to an increase in the stock price in the short term as it indicates a positive outlook from the analyst. The 'Market Perform' rating suggests that the stock is expected to perform in line with the market, which does not indicate any significant outperformance or underperformance.