MINISO's new store in Times Square, New York, has broken the company's sales records for both first-day and first-month sales. The store recorded over 60,000 consumer visits in its inaugural month, approximately eight times higher than the average sales of the other nearly 80 stores in the United States. The success of the store reflects a significant growth of MINISO's profitability in the US market. The company attributes the remarkable sales performance to the popularity of its diverse range of products, including IP licensed products and original designs. MINISO plans to expand its presence to over 100 locations across the US by the end of 2023.