Dollar General Is Expanding Its Private Label Brand, Clover Valley, To Include New On-trend National Brand Alternatives
Portfolio Pulse from Charles Gross
Dollar General (NYSE:DG) is expanding its private label brand, Clover Valley, to include over 100 new items for 2023. The expansion includes a wider selection of sauces, condiments, entrees, sides, snacks and more at affordable prices, with many featuring stylish new packaging designs.

July 25, 2023 | 10:59 am
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Dollar General's expansion of its private label brand, Clover Valley, could potentially increase its market share and revenues.
The expansion of Dollar General's private label brand, Clover Valley, with over 100 new items could attract more customers due to the wider selection and affordable prices. This could potentially increase Dollar General's market share and revenues in the short term.
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