Barbie's Astronaut Adventure: NASA Celebrates Iconic Doll's Space Journey
Portfolio Pulse from Anan Ashraf
NASA celebrated Barbie's space journey, reminiscing about the time the iconic doll first became an astronaut in 1965. Barbie's first visit to the International Space Station (ISS) was last year as part of Mission DreamStar, a collaboration between Mattel Inc (NASDAQ:MAT), the parent company of Barbie, and the ISS National Lab. The mission was a STEM education project aimed at inspiring girls to explore science and engineering.
July 25, 2023 | 5:09 am
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Mattel Inc, the parent company of Barbie, collaborated with NASA for Barbie's first space journey. This partnership could potentially boost the company's image and sales by associating its product with STEM education and space exploration.
The collaboration between Mattel and NASA for Barbie's space journey could potentially boost Mattel's image and sales. The association of Barbie, a popular doll brand, with STEM education and space exploration could attract more customers and increase the company's market share. This could have a positive impact on Mattel's stock price in the short term.
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IMPORTANCE 75
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