VeeFriends Partners With Squishmallows: How You Can Get A Toy From Companies Owned By Gary Vee, Warren Buffett
Portfolio Pulse from Chris Katje
VeeFriends, an entertainment brand launched by Gary Vaynerchuk, announced a collaboration with Squishmallows, a popular toy brand owned by Berkshire Hathaway Inc. The partnership will launch four special VeeFriends Squishmallows plush characters, available for sale exclusively on Jazwares.com and the VeeFriends merch store. VeeFriends has previously partnered with Macy’s and Toys “R” Us to launch vinyl and plush collectibles of characters from the NFT collection and brand. Squishmallows, owned by Kelly Toys, a subsidiary of Alleghany Capital, and now Berkshire Hathaway, sold over 100 million units in 2022.
July 24, 2023 | 4:00 pm
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POSITIVE IMPACT
Berkshire Hathaway, which owns Squishmallows, is partnering with VeeFriends for a new line of plush characters. This could potentially increase the popularity and sales of Squishmallows.
The partnership with VeeFriends could potentially increase the popularity and sales of Squishmallows, which is owned by Berkshire Hathaway. This could have a positive impact on Berkshire Hathaway's revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Berkshire Hathaway, which owns Squishmallows, is partnering with VeeFriends for a new line of plush characters. This could potentially increase the popularity and sales of Squishmallows.
The partnership with VeeFriends could potentially increase the popularity and sales of Squishmallows, which is owned by Berkshire Hathaway. This could have a positive impact on Berkshire Hathaway's revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Macy’s, which has previously partnered with VeeFriends to launch vinyl and plush collectibles, could potentially benefit from the increased popularity of VeeFriends due to its new partnership with Squishmallows.
Macy’s has previously partnered with VeeFriends to launch vinyl and plush collectibles. The increased popularity of VeeFriends due to its new partnership with Squishmallows could potentially benefit Macy’s.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Mattel, which has previously collaborated with VeeFriends, could potentially benefit from the increased popularity of VeeFriends due to its new partnership with Squishmallows.
Mattel has previously collaborated with VeeFriends. The increased popularity of VeeFriends due to its new partnership with Squishmallows could potentially benefit Mattel.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60