Apple iPhone 15 Pro Could Surprise Buyers With A Price Hike
Portfolio Pulse from Rounak Jain
Apple Inc. is expected to increase the prices of its upcoming iPhone 15 Pro and iPhone 15 Pro Max models, according to a Bloomberg report. This would be a rare price hike for the company, which has not increased the prices of its 'Pro Max' iPhones since their introduction in 2018. The new iPhones are expected to be launched at Apple's September hardware event, but shipments could be delayed by a few weeks, according to Bank of America analyst Wamsi Mohan.
July 24, 2023 | 2:08 pm
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Apple Inc. is expected to increase the prices of its upcoming iPhone 15 Pro and iPhone 15 Pro Max models. This could potentially increase revenues but may also impact sales volume.
The price hike could potentially increase Apple's revenues if the sales volume remains constant. However, the higher prices could also deter some customers, leading to a decrease in sales volume. The delay in shipments could also impact the company's quarterly earnings.
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