What's Going On With Spotify Stock Monday?
Portfolio Pulse from Anusuya Lahiri
Spotify Technology S.A. plans to increase the prices for its premium plans by $1 each in the U.S. This move comes as the company faces pressure to focus on profitability over user growth. The cost of Spotify's ad-free premium plans will now range from $5.99 to $16.99. This follows a similar move by Alphabet Inc's YouTube, which recently increased the price of its Premium subscription in the U.S. Spotify shares traded higher by 0.05% at $171.80 premarket on the last check Monday.

July 24, 2023 | 12:11 pm
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POSITIVE IMPACT
Spotify plans to increase the prices for its premium plans in the U.S., which could potentially increase its profitability. The company's shares traded higher by 0.05% at $171.80 premarket on Monday.
The price increase for Spotify's premium plans could potentially increase its profitability, which is a positive signal for investors. This could explain the slight increase in the company's share price.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Apple Inc's Apple Music is a competitor to Spotify. The impact of Spotify's price increase on Apple is unclear.
While Spotify's price increase could potentially make Apple Music more attractive to consumers, it's unclear how this will impact Apple's overall business.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Amazon.com Inc's Amazon Music is a competitor to Spotify. The impact of Spotify's price increase on Amazon is unclear.
While Spotify's price increase could potentially make Amazon Music more attractive to consumers, it's unclear how this will impact Amazon's overall business.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Alphabet Inc's YouTube recently increased the price of its Premium subscription in the U.S. The impact of Spotify's price increase on Alphabet is unclear.
While Spotify's price increase could potentially make YouTube's Premium subscription more attractive to consumers, it's unclear how this will impact Alphabet's overall business.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Alphabet Inc's YouTube recently increased the price of its Premium subscription in the U.S. The impact of Spotify's price increase on Alphabet is unclear.
While Spotify's price increase could potentially make YouTube's Premium subscription more attractive to consumers, it's unclear how this will impact Alphabet's overall business.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50