Young Koreans Are Leaving Samsung's Galaxy For iPhones, But Flip Phones Might Turn The Tables
Portfolio Pulse from Rounak Jain
Samsung is facing a shift in consumer preference in its home market, South Korea, as young millennials and Gen-Z are increasingly buying Apple's iPhones over Samsung's Galaxy smartphones. According to a Gallup Korea survey, 65% of young users are buying iPhones while only 32% are choosing Samsung Galaxy smartphones. This is a 13% increase in iPhone's share amongst young users aged 18-29 years compared to 2022. However, Samsung's upcoming foldable phones could potentially attract these users back.
July 24, 2023 | 10:30 am
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Samsung is losing market share among young users in South Korea to Apple's iPhones. However, its upcoming foldable phones could potentially attract these users back.
The shift in preference away from Samsung's Galaxy smartphones among young users in South Korea could lead to decreased sales and market share for Samsung in the region. However, the launch of its upcoming foldable phones could potentially reverse this trend. This could potentially have a negative impact on Samsung's stock price in the short term, but the impact could be mitigated if its new products are successful.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Apple's iPhones are gaining popularity among young users in South Korea, which could potentially boost its sales and market share in the region.
The shift in preference towards iPhones among young users in South Korea could lead to increased sales and market share for Apple in the region. This could potentially have a positive impact on Apple's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100