This Week In Apple: Vision Pro, AirTag, iPhone 15's Larger Batteries And More
Portfolio Pulse from Benzinga Neuro
This week, Apple Inc. (NASDAQ:AAPL) unveiled its Vision Pro backend, which will be used in the upcoming developer kit release. The company's AirTag helped a magician locate his lost bag, and the Vision Pro team has reportedly challenged Steve Jobs' management approach. The iPhone 15 series is expected to have larger batteries, and Apple has threatened to pull iMessage and FaceTime in the UK if a proposed surveillance bill becomes law.
July 23, 2023 | 7:05 am
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NEUTRAL IMPACT
Apple's unveiling of Vision Pro backend, AirTag's success, and the potential larger batteries for iPhone 15 could boost investor confidence. However, the threat to pull iMessage and FaceTime in the UK could have negative implications.
The unveiling of the Vision Pro backend and the success of AirTag demonstrate Apple's continued innovation, which could attract investors. The potential for larger batteries in the iPhone 15 could also be a selling point. However, the threat to pull iMessage and FaceTime in the UK due to regulatory issues could create uncertainty and potentially impact the company's market share in the region.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100