Spotify Plans To Raise Subscription Prices In U.S.; Premium Plan To Cost $10.99 Per Month, Up From $9.99 - WSJ
Portfolio Pulse from Happy Mohamed
Spotify is planning to increase its subscription prices in the U.S. The premium plan will now cost $10.99 per month, up from $9.99, according to the Wall Street Journal.
July 21, 2023 | 7:36 pm
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NEUTRAL IMPACT
Spotify's decision to raise its U.S. subscription prices could potentially increase its revenue, but may also risk losing some subscribers.
The price increase could lead to higher revenues for Spotify if the number of subscribers remains stable. However, there's a risk that some subscribers may cancel their subscriptions due to the price hike, which could negatively impact revenues. The net effect on the stock price is uncertain, hence the neutral score.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100