Barbie Maker Mattel Accused Of 'Stealth Marketing' After Giving Away Free Dolls To Schools
Portfolio Pulse from Benzinga Neuro
Mattel Inc. (NASDAQ:MAT), the manufacturer of Barbie dolls, has been accused of stealth marketing in schools through its 'You Can Be Anything' program, according to a report in the British Medical Journal. Critics argue that the program, which involves Barbie-themed events and teaching materials, serves to subtly promote the brand. Health experts have raised concerns about the potential impact of such marketing tactics on children's health and well-being.

July 21, 2023 | 10:28 am
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Mattel Inc. is accused of stealth marketing in schools, which could potentially lead to legal issues and reputational damage.
The accusations of stealth marketing against Mattel Inc. could potentially lead to legal issues for the company. Additionally, if these accusations gain traction, they could harm the company's reputation, which could negatively impact its stock price in the short term.
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