Starbucks Teams Up With K-Pop Stars BLACKPINK For Drinks, Merchandise: Here Are The Countries Included, What It Could Mean For A Sales Boost
Portfolio Pulse from Chris Katje
Starbucks Corp (NYSE:SBUX) is partnering with K-pop group BLACKPINK to launch limited-time beverages and merchandise. The launch will begin on July 25 and will be centered on Starbucks locations in the Asia Pacific region. The partnership includes a new BLACKPINK-themed Strawberry Choco Cream flavored Frappuccino and 17 items of merchandise. The items will be available while supplies last at stores in Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
July 20, 2023 | 10:19 pm
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POSITIVE IMPACT
The popularity of K-pop has led to the launch of the Exchange Traded Concepts Trust KPOP and Korean Entertainment ETF (NYSE:KPOP) in 2022. The success of Starbucks' partnership with BLACKPINK could potentially boost interest in this ETF.
The popularity of K-pop has led to the launch of the KPOP ETF. If Starbucks' partnership with BLACKPINK is successful, it could boost interest in K-pop and potentially increase demand for the KPOP ETF.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Starbucks' partnership with BLACKPINK could potentially boost sales, especially in the Asia Pacific region where the K-pop group is immensely popular.
Given the immense popularity of BLACKPINK, this partnership could attract a significant number of customers to Starbucks, potentially boosting sales. The impact is likely to be particularly strong in the Asia Pacific region, where the K-pop group has a large fan base.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
McDonald's Corp (NYSE:MCD) has previously seen success with similar partnerships with musicians, including K-pop band BTS. This could indicate a potential trend in the restaurant industry.
McDonald's has previously partnered with musicians and seen success, indicating that this could be a viable marketing strategy in the restaurant industry. However, the impact on McDonald's stock is likely to be neutral in the short term, as this news is more relevant to Starbucks.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50