"AMC Theatres To Pivot Away From Sightline At AMC Following The Completion Of The Pilot Test Of The Program – New Type Of Front Row Seating Will Be Tested Instead"
Portfolio Pulse from Happy Mohamed
AMC Theatres has announced the end of its Sightline at AMC pilot program, which tested seat-based pricing at select locations. The program found that most customers continued to choose Preferred Sightline seating despite a slight price increase, but there was little to no increase in front row seating patronage even with a price reduction. AMC will now focus on testing a new type of spacious front row seating with extensive seat recline.
July 20, 2023 | 5:42 pm
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NEUTRAL IMPACT
AMC Theatres' decision to end the Sightline pilot program and focus on testing a new type of front row seating could potentially impact customer experience and ticket sales.
The decision to end the Sightline program indicates that it did not have the desired impact on ticket sales. The new focus on improving front row seating could potentially attract more customers, but it's too early to predict the impact on AMC's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100