Netflix Doesn't Want To Live Sports And Chill: We're Happy With 'Sports Adjacent Programming,' CEO Says
Portfolio Pulse from Chris Katje
Netflix Inc (NASDAQ:NFLX) has indicated that it will not be a major player in the live sports market, focusing instead on sports docuseries. The company's co-CEO, Ted Sarandos, stated that Netflix can offer a strong selection for sports fans without the economic challenges of live sports licensing. This comes as Netflix aims to control aggressive spending. Other streaming companies, such as Amazon.com Inc (NASDAQ:AMZN), Apple Inc (NASDAQ:AAPL), and Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL), have secured rights to various sports events, potentially gaining a live content edge over Netflix.
July 20, 2023 | 5:13 pm
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POSITIVE IMPACT
Apple has secured the rights to some Major League Baseball games and is now the exclusive home of Major League Soccer matches for the next ten years.
Apple's acquisition of rights to MLB games and MLS matches for the next ten years could enhance its streaming offerings and attract more subscribers, potentially positively impacting its performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 75
POSITIVE IMPACT
Amazon has secured the rights to 'Thursday Night Football', a highly coveted weekly NFL game, which has helped boost subscriptions for the Amazon Prime service.
Securing the rights to 'Thursday Night Football' has helped Amazon boost subscriptions for its Prime service, indicating a positive impact on the company's performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 75
POSITIVE IMPACT
ESPN, a unit of The Walt Disney Company, won the rights to Liberty Formula One, owned by Formula 1, in a bidding war against Netflix.
ESPN's acquisition of the rights to Liberty Formula One could enhance its sports offerings and attract more viewers, potentially positively impacting The Walt Disney Company's performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 75
POSITIVE IMPACT
Liberty Formula One, owned by Formula 1, was the subject of a bidding war between ESPN and Netflix, with ESPN ultimately winning the rights.
The successful sale of the rights to Liberty Formula One to ESPN could potentially positively impact Formula 1's performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 75
POSITIVE IMPACT
YouTube, a unit of Alphabet Inc, has secured the rights to the highly coveted NFL Sunday Ticket offering, which could help the platform increase its subscribers.
YouTube's acquisition of the rights to NFL Sunday Ticket could attract more subscribers to the platform, potentially positively impacting Alphabet Inc's performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 75
POSITIVE IMPACT
Roku Inc has announced a partnership with motorsports league Formula E to be the official streaming home for the U.S.
Roku's partnership with Formula E to become the official streaming home for the U.S. could enhance its streaming offerings and attract more subscribers, potentially positively impacting its performance.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 75
NEUTRAL IMPACT
Netflix's decision to focus on sports docuseries rather than live sports could impact its competitive position in the streaming market.
Netflix's decision to focus on sports docuseries rather than live sports could impact its competitive position in the streaming market, as other companies secure live sports rights. However, the company's strategy could also differentiate its offerings and attract a unique audience segment.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100