Apple Expands Presence in India's Growing Smartphone Market as Offline Sales Surge, Samsung Leads
Portfolio Pulse from Anusuya Lahiri
India's smartphone market shows signs of stabilization with a marginal 1% decline in Q2, compared to a 20% drop in Q1. Samsung leads the market, followed by Vivo and Xiaomi. Apple expands its presence in India by opening two retail stores in Delhi and Mumbai. The Indian market prefers offline sales, influencing the retail strategies of companies.
July 20, 2023 | 1:58 pm
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Apple is expanding its presence in India's stabilizing smartphone market by opening two retail stores in Delhi and Mumbai.
Apple's expansion in India, the second-largest smartphone market, is a strategic move to capture a larger market share. The preference for offline sales in India makes Apple's decision to open retail stores a potentially beneficial move.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Samsung continues to lead India's smartphone market, capturing 18% of the market with 6.6 million shipments.
Samsung's leading position in India's smartphone market indicates its strong presence and popularity among consumers. However, the market's stabilization and the increasing competition may challenge Samsung's dominance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Xiaomi secured the third position in India's smartphone market with 5.4 million shipments.
Xiaomi's third position in the market shows its significant presence in India. However, the company needs to strategize to maintain or improve its position amid the market's stabilization and increasing competition.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80