Manchester United Teams Up With Estée Lauder For Skincare Campaign
Portfolio Pulse from Nabaparna Bhattacharya
Estée Lauder (NYSE:EL) has partnered with Manchester United Ltd. (NYSE:MANU) for a skincare campaign. The campaign, which will feature Manchester United's first team players, is expected to engage with the football club's extensive fan base in the Asia Pacific region, including China. The partnership will spotlight Estée Lauder Advanced Night Repair Serum. The news comes as Manchester United's shares are trading higher by 7.11% to $23.64 in the premarket session on the last check Thursday.
July 20, 2023 | 1:18 pm
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POSITIVE IMPACT
Estée Lauder's partnership with Manchester United for a skincare campaign could potentially boost its brand visibility and sales in the Asia Pacific region.
The partnership with Manchester United, a globally recognized football club, could significantly increase Estée Lauder's brand visibility, especially in the Asia Pacific region. This could potentially lead to increased sales, positively impacting the company's stock.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Manchester United's partnership with Estée Lauder for a skincare campaign and the recent increase in its share price could indicate positive investor sentiment.
The partnership with Estée Lauder could potentially increase Manchester United's brand visibility and fan engagement, especially in the Asia Pacific region. The recent increase in the company's share price could indicate positive investor sentiment, which could further drive the stock price up.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100