Estée Lauder Teams Up With Football Club, Manchester United, For Exclusive Partnership As Skincare Partner
Portfolio Pulse from Benzinga Newsdesk
Estée Lauder has entered into an exclusive partnership with Manchester United to become the football club's skincare partner. The partnership will initially spotlight Estée Lauder's Advanced Night Repair Serum.
July 20, 2023 | 10:06 am
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POSITIVE IMPACT
Estée Lauder's partnership with Manchester United could boost its brand visibility and potentially increase sales of its Advanced Night Repair Serum.
The partnership with a globally recognized football club like Manchester United could significantly increase Estée Lauder's brand visibility. This could potentially lead to increased sales, particularly of the Advanced Night Repair Serum, which is being spotlighted in the partnership.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Manchester United's partnership with Estée Lauder could enhance the club's brand image and potentially attract new sponsors.
The partnership with Estée Lauder, a high-end skincare brand, could enhance Manchester United's brand image. This could potentially attract new sponsors and generate additional revenue for the club.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 100