YouTube Premium Price Increase: Get Ready To Pay $2 More Per Month
Portfolio Pulse from Ananya Gairola
Alphabet Inc.’s YouTube has silently raised its subscription price in the U.S. for new subscribers to $13.99 monthly, a $2 increase from the previous $11.99 fee. Those subscribing through the iOS YouTube app face a steeper monthly cost of $18.99. Current subscribers will likely be unaffected by the price adjustment for now. YouTube last raised the price of its premium subscription back in 2018.
July 20, 2023 | 8:00 am
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Alphabet Inc.'s YouTube has increased its subscription price, which could potentially increase revenues if the number of subscribers remains stable or grows.
The price increase for YouTube's subscription could lead to increased revenues for Alphabet Inc. if the number of subscribers remains stable or grows. However, there is a risk that the price increase could lead to a decrease in the number of new subscribers or cause current subscribers to cancel their subscriptions.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Alphabet Inc.'s YouTube has increased its subscription price, which could potentially increase revenues if the number of subscribers remains stable or grows.
The price increase for YouTube's subscription could lead to increased revenues for Alphabet Inc. if the number of subscribers remains stable or grows. However, there is a risk that the price increase could lead to a decrease in the number of new subscribers or cause current subscribers to cancel their subscriptions.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100