Netflix's Password Crackdown Gamble Pays Off: Co-CEO Says, 'Retention Is Quite Good In Essence'
Portfolio Pulse from Ananya Gairola
Netflix's crackdown on password-sharing has resulted in an influx of 5.9 million new subscribers worldwide, according to the company's Q2 earnings report. The move was initially slated for Q1 but was pushed back due to the scale of the issue. The crackdown has been successful, with Netflix co-CEO Greg Peters stating that customer retention is quite good. The company also introduced a more affordable ad-supported plan to regain momentum after last year's subscriber loss.

July 20, 2023 | 4:33 am
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Netflix's crackdown on password-sharing and introduction of a more affordable ad-supported plan has resulted in a significant increase in new subscribers, which could positively impact the company's stock.
The increase in subscribers due to Netflix's new strategies indicates a potential increase in revenue, which could lead to a positive impact on the company's stock price.
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