Strive, representing McDonald's shareholders, has expressed concerns over the company's diversity policies, which it deems potentially illegal and value-destroying. Strive highlights the legal and business risks associated with McDonald's adoption of race- and gender-based targets, and the potential lawsuits and regulatory actions that could follow. It also points out the financial risks, as studies show that hiring based on race and sex rather than merit does not improve financial performance. Strive urges McDonald's to rescind its diversity targets and commit to merit-based decision-making.