'Netflix Signs Up 1.5M U.S. Subscribers for Ad Tier So Far' - The Information
Portfolio Pulse from Happy Mohamed
Netflix has gained 1.5 million U.S. subscribers for its ad-supported tier since its launch in November. This is a small fraction of Netflix's total U.S. subscribers and significantly less than Hulu's 30 million ad-supported subscribers. Netflix recently eliminated its lowest-priced ad-free tier, making the ad-supported tier less than half the price of its cheapest ad-free tier.
July 19, 2023 | 5:30 pm
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Netflix's ad-supported tier has gained 1.5 million U.S. subscribers, but it's still far behind Hulu's ad-supported tier. The recent elimination of Netflix's lowest-priced ad-free tier could drive more people to the ad-supported tier.
The news indicates that Netflix's ad-supported tier is gaining traction, albeit slowly. The recent pricing changes could potentially drive more subscribers to this tier, which could increase revenues. However, the company is still far behind Hulu in terms of ad-supported subscribers, which could limit its advertising revenue potential in the short term.
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