'Netflix Kills Off Cheapest No-Ads Plan In U.S., U.K. As It Looks To Shift Customers To Ad-Supported Tier' - Variety
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Netflix has discontinued its cheapest ad-free streaming plan in the U.S. and U.K., aiming to shift customers to its ad-supported package. The Basic plan, which offered a single stream for $9.99/month in the U.S. and £6.99/month in the U.K., is no longer available for new or rejoining members. The move is designed to boost customers on the ad-supported Standard With Ads plan, which was launched last November. Netflix is set to report Q2 2023 earnings soon, with analysts expecting a significant boost from its new paid-sharing program.
July 19, 2023 | 2:10 pm
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Netflix's decision to discontinue its cheapest ad-free plan in the U.S. and U.K. is expected to push customers towards its ad-supported package, potentially boosting its Q2 2023 earnings.
Netflix's decision to discontinue its cheapest ad-free plan is a strategic move to increase the number of subscribers to its ad-supported package. This could lead to increased revenues, as more customers are expected to sign up for the ad-supported package. Additionally, the upcoming Q2 2023 earnings report is expected to show a significant boost from the company's new paid-sharing program, which could positively impact the company's stock price.
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