Netflix Quietly Removes The Cheapest Ad-free Plan In The US
Portfolio Pulse from Rounak Jain
Netflix Inc. (NASDAQ:NFLX) has discontinued its cheapest ad-free plan in the US, leaving only three subscription tiers available. The 'Basic' plan, previously priced at $9.99 per month, is no longer available for subscription. New or rejoining subscribers now have to choose between the ad-supported plan or the more expensive 'Standard' and 'Premium' plans, starting at $15.49 per month. This move is not surprising as Netflix has been encouraging new users to subscribe to the ad-supported plan or the more expensive plans since January.
July 19, 2023 | 1:27 pm
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Netflix's decision to discontinue its cheapest ad-free plan could potentially impact its subscriber growth and revenue. However, the company has been encouraging users to subscribe to the ad-supported or more expensive plans since January, suggesting this move may not significantly impact its financial performance.
Netflix's decision to discontinue its cheapest ad-free plan could potentially impact its subscriber growth as new or rejoining subscribers now have to choose between the ad-supported plan or the more expensive plans. However, the company has been encouraging users to subscribe to these plans since January, suggesting this move may not significantly impact its financial performance. The impact on the stock price is uncertain as it will depend on how subscribers react to this change.
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