Credera, Omnicom's Global Boutique Consulting Firm, Launches Global Cross-Functional AI Council And Increases AI Investment To Lead Through Paradigm Shift
Portfolio Pulse from Happy Mohamed
Credera, a global boutique consulting firm owned by Omnicom, has announced the launch of a Global AI Council and increased investment in AI. The council, comprised of leading professors, C-level executives, and legal scholars, aims to shape the future landscape of AI. The move is part of Credera's expansion of its AI solutions to accelerate transformations. Credera's AI consulting offerings and partnerships with Google, AWS, and Adobe enable Omnicom to help clients transform. Credera has seen success with clients like a global pharmaceutical company and a large national lender, who saw significant increases in ROI and profits/earnings ratio respectively.

July 19, 2023 | 12:06 pm
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Omnicom's consulting firm Credera is increasing its investment in AI and launching a Global AI Council. This could potentially lead to more efficient and profitable solutions for Omnicom's clients, positively impacting its revenues.
Credera's increased investment in AI and the launch of the Global AI Council indicates a strategic focus on AI-driven solutions. This could lead to more efficient and profitable solutions for its clients, which could in turn increase Omnicom's revenues. Given that Credera is a part of Omnicom, this development is highly relevant and potentially important for Omnicom's financial performance.
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