iQIYI Launches First Parent-child Theme Park in Beijing, IP Monetization Strategy Bears New Fruit
Portfolio Pulse from Benzinga Newsdesk
iQIYI, a leading online entertainment service in China, has launched its first offline parent-child theme park, iQIYI QiBubble Space, in Beijing. This marks the company's latest efforts in IP commercialization, incorporating elements from its original animation IPs.
July 19, 2023 | 9:17 am
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iQIYI's launch of its first offline parent-child theme park in Beijing could potentially increase its revenue and diversify its income sources.
The launch of the theme park represents a new revenue stream for iQIYI, which could potentially increase its overall revenue. Additionally, this move diversifies the company's income sources, reducing its reliance on online entertainment services.
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