Warner Music Group Expands Agreement With TikTok - What's The Benefit?
Portfolio Pulse from Nabaparna Bhattacharya
Warner Music Group Corp. (NASDAQ:WMG) has expanded its agreement with TikTok, licensing the repertoire of Warner Recorded Music and Warner Chappell Music to TikTok and its related platforms. The deal is expected to create new revenue avenues, marketing, and insights opportunities for artists and songwriters. It also includes a licensing deal for TikTok Music, a premium subscription streaming service recently launched in Indonesia and Brazil. WMG shares are trading higher by 0.86% to $29.77.
July 18, 2023 | 4:31 pm
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Warner Music Group's expanded agreement with TikTok is expected to create new revenue avenues, which could positively impact the company's financial performance and stock price.
The expanded agreement with TikTok allows Warner Music Group to license its music to TikTok's platforms, creating new revenue streams. This could lead to increased revenues and profits for the company, which could positively impact its stock price.
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