Five Tips To Automakers By Women To Make EVs More Appealing To Women
Portfolio Pulse from Anan Ashraf
During a discussion at the Goodwood Festival of Speed, four women, including Ford Motor Co's McKenzie Smith and Chargepoint's Tanya Sinclair, offered tips to automakers on how to make electric vehicles (EVs) more appealing to women. The suggestions included normalizing charging, reducing technical jargon, making women in ads more relatable, making the technology more accessible, and ensuring charging is safe.
July 18, 2023 | 2:33 pm
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Ford Motor Co was part of a discussion on how to make EVs more appealing to women. The suggestions could influence Ford's future marketing and product strategies.
Ford's participation in the discussion shows its interest in understanding and addressing the concerns of female consumers. Implementing the suggestions could improve Ford's appeal to women, potentially boosting its market share in the EV sector. However, the impact on the stock price in the short term is uncertain.
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